Android up 13%, iOS down 7%, BlackBerry down 81% … and Windows Phone up a massive 52% | VentureBeat has quite the headline, although it is deceiving…the 52% growth is an uptick of 1.9% of the total market (to 4.1%).
Compare this to Android’s growth of 5.8% within the total market (now at 51.2%). Although I haven’t seen the details behind the survey, my guess is that Android is taking iPhone share while Microsoft’s small increase was a poach of Blackberry, which is hemorrhaging (down 2.9% to a shockingly low 0.9% of total market share).
Given that Microsoft only added 1.9% when RIM lost 2.9% is not as positive a sign for Microsoft as the headline would indicate. Success stories for them in countries like Italy, where they have 13.1% share of NEW phone sales, are too few and far between to say this is encouraging for Microsoft….unless they used some specific corporate/consumer packaging sleight of hand for a test run in Italy.
On the plus side for Microsoft, their “bundling option” around cloud, hypervisor and desktop licensing give them a significant competitive advantage for corporate IT. They are still swinging for the fences there so those will be key metrics to look for going forward…if they can’t win corporate america, they aren’t going to win the consumer market either.
PS For Apple, I guess they haven’t learned from taking their customer base for granted. The lightning connector/adapter fiasco and their SIGNIFICANT iTunes price hike are “cash cow” actions and not innovation actions. Given they have limited clout with corporate IT, this was a slippery slope for them to take.