behind the tablet sales #’s Western Europe

From Channel Sales Boom for Android Tablets,

“In early 2013, Android took the lion’s share of the market – 63 percent – with iOS tablets snatching 36 percent.  Windows 8-based tablets held a marginal share of just one percent.”

…but one reseller claims “businesses tend to “write them off pretty quickly” due to security fears.  Windows 8-tablets will increase their market share once the new operating system is more established”

Is the reseller right or is this another case of an IT-only focused reseller misreading the evolving role of the business unit as the IT buyer?


Focused on TBM, Technology Business Management ("run IT like a business"). - 30+ years of experience, in providing IT strategy, process, application, RAMP, hardware, software, network, internet and cloud solutions to financial services, MRD and high technology companies from startup to F500. - 20+ published articles on the intersection of business and technology. - Startup advisor and mentor to a dozen startups, four of which were acquired and one of which is newly-launched (ITconnecter, a Crosswaves Ventures LLC company). - Specialties: IT Technology Business Management (TBM, aka "run IT like a business"), strategic partnerships, technology innovation, solutioning and program/project management (onshore, nearshore, offshore). Technology consulting focused on innovation, built around process, data and integration (cloud, social networking). We use I/TBM financial management best practices to help mid-size and large enterprises ensure they are meeting the needs of their business effectively and efficiently.

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