From today’s event:
Forrester conducts 400k consumer surveys annually (2nd largest number behind US census), as well as with 60k business surveys
CBSP methodology for product development
Speaker is Dr. in consumer psychology with focus on technology adoption…
Don’t appear to be many established companies represented…. While execs can easily bring them in, what about newer/younger/junior staff? How can you build a culture of innovation without building out your internal innovation base?
Key takeaway- “when companies internalize technology , they find disruptive new things to do” as compared to adopting technology..
“Innovating the Adjacent Possible” scale rather than “future of” scale