A Technique to Bridge the Gap Between Marketing and IT – Brad Power – Harvard Business Review provides a great perspective based upon what ING has been able to do with SCRUM. While SCRUM has been development-specific, ING has used it to strengthen collaboration between marketing and IT. Given this is where a lot of the “shadow IT” budget has bone, its another example of focusing on the “adjacent possible” for innovation.
Real Story Group, another emerging technology research firm, recently described a similar approach in terms of vendor evaluations, allowing a broader pool of candidates to be evaluated rather than just settling on installed base vendors or the best known vendors.
The IVIS methodology is built upon the same principles – “doing” things collaborative, NEVER letting much time pass between meaningful updates, with the word meaningful taking precedence over daily/weekly/monthly.