Role of Innovation SW in Innovation and Open Innovation?

Strange world of coincidences we live in….

This morning, my partner at Crosswaves Ventures emailed me asking about a software company he came across, www.hypeinnovation.com and strategic fit for our Crosswaves solution portfolio.   Having spoken at length with a few companies in this space over the past 10 years or so (e.g. www.inventionmachine.com, www.yet2.com, www.innocentive.com), my response was:

“There are a few vendors in this space, some with software only, some with a BPO offering around innovation.  The take-up has been relatively slow for the space overall since these offerings tend to fit into a cultural focus on innovation rather than an ad hoc approach.

I think today the big market is more ad hoc since culture takes so long to build.

Heavily product-focused companies where innovation is typically more branding will use this type SW (e.g. Procter-Gamble comes to mind).  The innovative industry players may dip their toe in the water with these solutions since there is already so much innovation happening (e.g. Cisco comes to mind).  Then there are the middle-of-the-road companies where innovation can make a bigger difference but the question then is, what is their true innovation differentiation?  If service or integration (e.g. Starbucks, Nordstrom, Raytheon, etc.), not sure how much these products fit into services innovation although may help in integration more…not too sure on this middle layer.

Net-net, good for back pocket, potential tool if customer prefers a cultural type innovation investment…software would help support this type vision.”
…now back to why this is a strange world of coincidences we live in.  Before posting this, I wanted to get an update on the space and wanted to add a link in this post to something being called Open Innovation.  In finding my chosen link, http://www.innovationexcellence.com/blog/2013/08/12/the-open-innovation-business-model/ , I saw that it was posted, guess when?  Today….
To me, a bit of “strange but true…”

Focused on TBM, Technology Business Management ("run IT like a business"). - 30+ years of experience, in providing IT strategy, process, application, RAMP, hardware, software, network, internet and cloud solutions to financial services, MRD and high technology companies from startup to F500. - 20+ published articles on the intersection of business and technology. - Startup advisor and mentor to a dozen startups, four of which were acquired and one of which is newly-launched (ITconnecter, a Crosswaves Ventures LLC company). - Specialties: IT Technology Business Management (TBM, aka "run IT like a business"), strategic partnerships, technology innovation, solutioning and program/project management (onshore, nearshore, offshore). Technology consulting focused on innovation, built around process, data and integration (cloud, social networking). We use I/TBM financial management best practices to help mid-size and large enterprises ensure they are meeting the needs of their business effectively and efficiently.

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