In this ZDNet article ( Organizations increasingly integrating CRM, ERP products | ZDNet), Microsoft’s increasing market share for their Dynamics product is suggested as being attributable to “its flexibility in including new applications.”
The article cites an Ovum analyst report surveying the space and discussing the CRM/ERP applications needs for a…
“customer-adaptive enterprise (CAE). Such an organization has highly acute peripheral vision and can sense and respond rapidly to changes in customer demand and adapt at the right frequency to remain persistently relevant to its customers.
As mentioned in this “Best of Breed or Super Suite” article (http://www.itconnecter.com/wp-content/uploads/2013/03/Best_s-Review-04Dec-Best-of-Breed-or-Super-Suite.pdf ), the most important software “functionality” is its ability to dynamically support agile IT enterprises. Individual feature/functions are less important if they are not part of a loosely coupled architecture.
This ability to mix/match the best of breed software for internal users can be thought of as an initial private cloud; extending it to customers as done by a CAE evolves this private cloud to a hybrid cloud.