IVIS-31, Use Security/Privacy Policies to Improve Customer Relationships
Next Step – Review the article and determine if the same opportunity exists in your company. If not, consider other security or privacy policies, legal regulations or even DR/BCP processes. Can any of these be re-positioned by your company to change perception from these being technology limitations to unique opportunities for marketing or sales advantage?
In this MIT blog entry, Three Ways to Use Privacy Policies to Improve Customer Relationships | MIT Sloan Executive Education Blog, Professor Catherine Tucker takes what most often gets CIOs tagged with the “C-I-No” label and turns it around.
If a CIO can initiate this type of creative thinking with their CMO counterpart, this will give the CMO ideas on another way to possibly differentiate their company. In addition, this will help build a level of trust in the CIO’s core competency as the corporate technology leader.