Service Definition for Hosted Desktops – Where to Begin

From this blog:

“As you gain customer adoption, your customers may slowly drive you toward greater specialization until you may over time find yourself migrating into one or more vertical-specific offers.”

Personally, I think you should look long and hard at your existing customer base and begin packaging a vertical story (along with a horizontal offering), Even if your offering is horizontal in nature,   understanding an industry by virtue of having provided services to that industry allows a horizontal service provider to add vertical-specific value without having to invest in industry-specific technology.

…regardless of which technology you use, on-prem or cloud, Citrix or VMWare / Desktone, this article provides one perspective on marketing and packaging cloud-based desktops (Service Definition for Hosted Desktops – Where to Begin.)

Focused on TBM, Technology Business Management ("run IT like a business"). - 30+ years of experience, in providing IT strategy, process, application, RAMP, hardware, software, network, internet and cloud solutions to financial services, MRD and high technology companies from startup to F500. - 20+ published articles on the intersection of business and technology. - Startup advisor and mentor to a dozen startups, four of which were acquired and one of which is newly-launched (ITconnecter, a Crosswaves Ventures LLC company). - Specialties: IT Technology Business Management (TBM, aka "run IT like a business"), strategic partnerships, technology innovation, solutioning and program/project management (onshore, nearshore, offshore). Technology consulting focused on innovation, built around process, data and integration (cloud, social networking). We use I/TBM financial management best practices to help mid-size and large enterprises ensure they are meeting the needs of their business effectively and efficiently.

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Looking forward to your perspectives....