Starbucks gets it, which is where I’m at this morning for a business meeting. Being a New Englander, I’ve always bee a BIG Dunkin’ Donuts fan…..even a bigot, I would admit. The problem with DD though is they were slow to Wi-Fi and even now their shops are not conducive to working and meetings in the manner of Starbucks.
So now I look for Starbucks in any location I have a meeting since the probability of having quality Wi-Fi is 99%, as compared to Dunkin’ (50-50 shot) and even to McDonald’s (90% but improving).
…but back to my blog post heading, the “”adjacent possible” innovation at a Starbucks in Canton, Mass…”
The person I was to be meeting with at 9:30am texted and called me to push it back to 10am. Along with catching up on work, after getting onto the Starbucks Wi-Fi network, I found that this location at least offers free/full access to the Wall Street Journal. This is a classic example of innovating via the “adjacent possible.”
Will Starbucks receive any benefit from this? How about the Wall Street Journal? Hard to quantify but I bet I’m not the only one blogging about how great Starbucks is as a convenient/functional business meeting hub….and willing to bet that this relationship with Starbucks will increase the Wall Street Journal’s digital readership (paid or not), and advertising metrics, through the roof.
Kudos to both…..