In this Forbes Insights study from the end of last calendar year, there were significant benefits reported by business executives from the use of “cloud-delivered” collaboration. Of the survey population, only 15% had CIO titles; the remainder included titles such as CEO or COO (23% between the two).
Most impressive were the comments around resultant innovation benefits, internally including process-wise, but more interestingly with customers. Keeping with the leadership being provided by CMOs in the evolution of IT is that, per this report, the two lead influencers in introducing cloud collaboration internally are sales and marketing.
Specific to innovation, from the report in regards to “consider the ways cloud-based collaboration can…
…Generate profound—or even disruptive—innovation. Fifty-nine percent of executives—93% of “leaders”—believe cloud-based collaboration stimulates innovation. Think of enhanced collaboration as a means of harnessing an ever wider range of functional and geographic resources. Thanks to cloud delivery, collaborative tools are now more ubiquitous. So more pure innovators are now more connected to others who may be more process-oriented, and so on. As more connections are established and nurtured, as greater understanding is achieved, better ideas germinate, with greater chances of reaching those in the best position to make things happen.”