sample tactics for a small VAR wanting to accelerate DaaS adoption in clientbase

Hello ____,  here are some tactical ideas:

1. Have your existing customers try a free trial of DaaS and explain to them benefits. Re:them buying, maybe start with them buying a few seats for DR purposes only.

2. If any of your customers have a desktop/laptop HW refresh due, pitch them on DaaS.

3.If any of your customers publish or use software which is not cloud/SaaS-ready, have them try it on a DaaS platform…..timing is right for XP-based apps.

4. Sign up with Microsoft to resell Office365 and understand the benefit to using Office365 from DaaS.

5. Sign up with Google and build a “no-desktop-license-cost openoffice” environment building a DaaS “virtual image” you can easily support as their one-stop support shop….if Google Apps doesn’t cut it for you, consider Apache’s OpenOffice or LibreOffice.  For email, gmail with a Thunderbird front-end is not a bad alternative to Outlook/Exchange given the cost difference per user (gmail/Thunderbird is free and no Windows OS VDA, I think).

6. By doing #4 and #5, you offer your customers choice in best in class office productivity options at varying price points.

7. BYOD?  As a Google reseller, get familiar with Android and Android tablets and smartphones.  Can you resell iPad?  Tread cautiously with Surface unless you see a significant uptick in market acceptance.

PS  To start on DaaS, reach out to a Desktone DaaS partner; dependent upon geography, you will have a few options to get started with NO capex on your end.

Good luck!

Focused on TBM, Technology Business Management ("run IT like a business"). - 30+ years of experience, in providing IT strategy, process, application, RAMP, hardware, software, network, internet and cloud solutions to financial services, MRD and high technology companies from startup to F500. - 20+ published articles on the intersection of business and technology. - Startup advisor and mentor to a dozen startups, four of which were acquired and one of which is newly-launched (ITconnecter, a Crosswaves Ventures LLC company). - Specialties: IT Technology Business Management (TBM, aka "run IT like a business"), strategic partnerships, technology innovation, solutioning and program/project management (onshore, nearshore, offshore). Technology consulting focused on innovation, built around process, data and integration (cloud, social networking). We use I/TBM financial management best practices to help mid-size and large enterprises ensure they are meeting the needs of their business effectively and efficiently.

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Looking forward to your perspectives....