If “Content is King,” what is Context? | ZDNet – newsle

I remember going to an ATG (Art Technology Group) seminar where the term “personalization” was first introduced to me…sometime around 1998. It may even have been labeled “relationship commerce” back then.  This concept, centered around content, was going to be huge (one founder of ATG owns an island) and is even bigger today.

Forward 15 years and the concept of Context surpassing Content in terms of  its relevance to the customer is the new coming wave.  This article gives a great overview of the importance of Context….

Brian Halligan: Marketing: ‘Context will eat the software industry’ | ZDNet – newsle.

Great ready for the re-emergence of “the semantic web” and “taxonomies,” but in this re-emergence, its going to be much less hyperbole and much more required understanding by CMOs, and CIOs, everywhere….

Focused on TBM, Technology Business Management ("run IT like a business"). - 30+ years of experience, in providing IT strategy, process, application, RAMP, hardware, software, network, internet and cloud solutions to financial services, MRD and high technology companies from startup to F500. - 20+ published articles on the intersection of business and technology. - Startup advisor and mentor to a dozen startups, four of which were acquired and one of which is newly-launched (ITconnecter, a Crosswaves Ventures LLC company). - Specialties: IT Technology Business Management (TBM, aka "run IT like a business"), strategic partnerships, technology innovation, solutioning and program/project management (onshore, nearshore, offshore). Technology consulting focused on innovation, built around process, data and integration (cloud, social networking). We use I/TBM financial management best practices to help mid-size and large enterprises ensure they are meeting the needs of their business effectively and efficiently.

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