I remember going to an ATG (Art Technology Group) seminar where the term “personalization” was first introduced to me…sometime around 1998. It may even have been labeled “relationship commerce” back then. This concept, centered around content, was going to be huge (one founder of ATG owns an island) and is even bigger today.
Forward 15 years and the concept of Context surpassing Content in terms of its relevance to the customer is the new coming wave. This article gives a great overview of the importance of Context….
Great ready for the re-emergence of “the semantic web” and “taxonomies,” but in this re-emergence, its going to be much less hyperbole and much more required understanding by CMOs, and CIOs, everywhere….