Study: Which CxO Owns Mobile Strategy? Depends on who you talk to…

…holey moley Batman.  The rumblings evident in the changing technology leadership role between CIOs and CMOs couldn’t be more evident than what this study found….

The message is clear, for CIOs, it is career-critical to establish leadership around data, process and integration (cloud and if possible, social media), if not too late.  The fact CMO’s are interested in as tactical a thing as internal use of mobile technologies speaks volumes….

The survey of 300 IT decision makers in the U.S. and the U.K. found that the C-level executives differ widely on responsibility for – and use of – mobile technologies in the workplace. For example, more than half (51 percent) of Chief Marketing Officers say they should have greater ownership of their company’s mobile Web strategy than their CIOs. Only 18 percent of CIOs feel marketing should have greater sway over mobile strategies.

via Study: Executives Conflicted Over Mobile Strategy.

Focused on TBM, Technology Business Management ("run IT like a business"). - 30+ years of experience, in providing IT strategy, process, application, RAMP, hardware, software, network, internet and cloud solutions to financial services, MRD and high technology companies from startup to F500. - 20+ published articles on the intersection of business and technology. - Startup advisor and mentor to a dozen startups, four of which were acquired and one of which is newly-launched (ITconnecter, a Crosswaves Ventures LLC company). - Specialties: IT Technology Business Management (TBM, aka "run IT like a business"), strategic partnerships, technology innovation, solutioning and program/project management (onshore, nearshore, offshore). Technology consulting focused on innovation, built around process, data and integration (cloud, social networking). We use I/TBM financial management best practices to help mid-size and large enterprises ensure they are meeting the needs of their business effectively and efficiently.

Posted in Android, Apple, business of IT, BYOD, CIO, CMO, CrossWaves, Crosswaves Ventures, CxO, DaaS, desktop, HVD, information technology, integration, iOS, iPad, iPhone, IT as a business, ITconnecter, ITDM, ITFM, IVIS, leadership, MDM, mobile, Nexus, shadow IT, smartphone, social networking, tablet, TBM, thinclient, thought leader, user experience, user interface, UX, VaaS, VDA, VDI, VMWare View, VXIaaS Tagged with: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

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