…holey moley Batman. The rumblings evident in the changing technology leadership role between CIOs and CMOs couldn’t be more evident than what this study found….
The message is clear, for CIOs, it is career-critical to establish leadership around data, process and integration (cloud and if possible, social media), if not too late. The fact CMO’s are interested in as tactical a thing as internal use of mobile technologies speaks volumes….
The survey of 300 IT decision makers in the U.S. and the U.K. found that the C-level executives differ widely on responsibility for – and use of – mobile technologies in the workplace. For example, more than half (51 percent) of Chief Marketing Officers say they should have greater ownership of their company’s mobile Web strategy than their CIOs. Only 18 percent of CIOs feel marketing should have greater sway over mobile strategies.