From IBM’s recent cloud survey (http://public.dhe.ibm.com/common/ssi/ecm/en/ciw03086usen/CIW03086USEN.PDF), there were the following highlights:
- “business leaders of all stripes – Finance, Sales & Marketing, Product Development and more – are becoming increasingly focused on the business value cloud provides. Over the next three years, cloud’s strategic importance to business users is expected to double from 34 percent to 72 percent, even surpassing their IT counterparts at 58 percent.”
CAGR of both revenue and profit, between 2009-2012, is significantly higher for “Pacesetters,” those who have already deployed cloud on a wide scale and “”Chasers,” who are still in early stages of adoption (revenue 85% higher, profit 135% higher)
- The two areas where Pacesetters achieve much more competitive differentiation through the cloud than Chasers are in “reinventing customer relationships” and in big data analytical insights (2x+).
- Along with having an enterprise-wide cloud strategy, Pacesetters prioritize open-source cloud platforms nearly 3x as much as do Chasers.
The full report can be viewed below or via the first link in this blog post.