CDOs Are Reaching New Heights — and Quickly | MIT Sloan Management Review

Per a recent MIT Sloan Management Review, Chief Digital Officers, or CDOs are rapidly moving into CEO roles:

“…most CDOs work at companies connected closely to content. Mathison says 40% of CDOs are in advertising, another 15% are in publishing and the same at media companies. .. The biggest sector for other sorts of companies are non-profits, as well as government organizations.

Despite this concentration in content…there are CDOs in every industrial sector. The industries moving slowest to adopt the title are insurance, banking and pharmaceutical companies. Most American CDOs have profit-and-loss responsibilities and significant business experience…”

via CDOs Are Reaching New Heights — and Quickly | MIT Sloan Management Review.

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