Next Step: Innovation sometimes may seem daunting but the key is to focus on the “adjacent possible,” and to make the innovation KISS-able. Mentioned many times previously in this blog, adjacent possible is best described by author Steven Johnson as:
“…a kind of shadow future, hovering on the edges of the present state of things, a map of all the ways in which the present can reinvent itself.”
Simply stated, Keep It Simple S*****-able.
A great example came my way today via a Pandora (music streaming service) email ad; a big production about a minor improvement. I’m not sure how technically complicated it was to get this accomplished, but as a Pandora user, this enhancement (radio alarm clock app) is “easy on the consumption.” Basically, it’s easy for a consumer to understand what it is, what its benefits are and how to use it.
Being KISS-able in innovation requires a focus on the adjacent possible for both supply and demand. These parallel concepts don’t only apply to the development of a new product or service; the new product or service must be KISS-able for potential users too.
To view the Pandora approach, visit Wake Up with Pandora.
IVIS – Innovate, Validate, Implement, Sustain