IVIS-42; Use I/TBM to Quantify Business Innovation – The world’s largest photo service just made its pictures free to use | The Verge

Next Step:  This could have significant impact to an organization’s digital function.  While corporate marketing is most likely aware of this by now, IT should grasp this announcement and begin working to define what IT will need (data, process and integration) to help their business users maximize corporate benefit of Getty images being free.

While this can be viewed as “just a cost decrease,” my guess is that is only a small part of the equation.  The impact on infrastructure (LAN and WAN) could become significant, not to mention security associated with greater sharing of images.  Storage should also be significantly impacted (tip: buy EMC and NetApp stock). ..and what about 3-D printing synergy and opportunity?

Policies can help “protect” IT but why?  Why have policies that will negatively impact business use of free digital assets?  By getting in front of this and using I/TBM to assess, qualify and quantify business value, including cost, IT can re-establish a leadership role in their company’s digital strategy.

The full article can be read at:  The world’s largest photo service just made its pictures free to use | The Verge.

Focused on TBM, Technology Business Management ("run IT like a business"). - 30+ years of experience, in providing IT strategy, process, application, RAMP, hardware, software, network, internet and cloud solutions to financial services, MRD and high technology companies from startup to F500. - 20+ published articles on the intersection of business and technology. - Startup advisor and mentor to a dozen startups, four of which were acquired and one of which is newly-launched (ITconnecter, a Crosswaves Ventures LLC company). - Specialties: IT Technology Business Management (TBM, aka "run IT like a business"), strategic partnerships, technology innovation, solutioning and program/project management (onshore, nearshore, offshore). Technology consulting focused on innovation, built around process, data and integration (cloud, social networking). We use I/TBM financial management best practices to help mid-size and large enterprises ensure they are meeting the needs of their business effectively and efficiently.

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