Next Step: This could have significant impact to an organization’s digital function. While corporate marketing is most likely aware of this by now, IT should grasp this announcement and begin working to define what IT will need (data, process and integration) to help their business users maximize corporate benefit of Getty images being free.
While this can be viewed as “just a cost decrease,” my guess is that is only a small part of the equation. The impact on infrastructure (LAN and WAN) could become significant, not to mention security associated with greater sharing of images. Storage should also be significantly impacted (tip: buy EMC and NetApp stock). ..and what about 3-D printing synergy and opportunity?
Policies can help “protect” IT but why? Why have policies that will negatively impact business use of free digital assets? By getting in front of this and using I/TBM to assess, qualify and quantify business value, including cost, IT can re-establish a leadership role in their company’s digital strategy.
The full article can be read at: The world’s largest photo service just made its pictures free to use | The Verge.