Business Architecture Group on Value Proposition

Today’s webinar re:the value proposition of business architecture from the Business Architecture Guild ( –

  • Qualifying and quantifying value proposition approaches were discussed
    • “Strategy formulation and execution are intrinsically linked.”
  • Business silos are the cause of significant pain to any business architect, since these cause miscommunication, lack of cross-functional transparency, etc.
  • Why/Gains?
    • Root cause analysis
    • Better formulated biz strategies
    • Holistic view of business (transparency), etc.
  • The “Relevant” Executive
    • One who feels the pain, owns many of the pain problems AND can reward a successful resolution
    • Sphere of influence is the key, moreso than title of seniority
  • How?
    • Communication
    • Education
      • Understanding
    • Governance

My personal reflection on the webinar is that anything new requires “selling,” and the best “salesperson” is one who listens, understands and can identify, qualify and quantify value propositions.  Business Architecture requires no different an approach.





Focused on TBM, Technology Business Management ("run IT like a business"). - 30+ years of experience, in providing IT strategy, process, application, RAMP, hardware, software, network, internet and cloud solutions to financial services, MRD and high technology companies from startup to F500. - 20+ published articles on the intersection of business and technology. - Startup advisor and mentor to a dozen startups, four of which were acquired and one of which is newly-launched (ITconnecter, a Crosswaves Ventures LLC company). - Specialties: IT Technology Business Management (TBM, aka "run IT like a business"), strategic partnerships, technology innovation, solutioning and program/project management (onshore, nearshore, offshore). Technology consulting focused on innovation, built around process, data and integration (cloud, social networking). We use I/TBM financial management best practices to help mid-size and large enterprises ensure they are meeting the needs of their business effectively and efficiently.

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Looking forward to your perspectives....